Consider this the Clark Howard-style Scam of the Week:

The Perpetrator: RollingStone.com

The Link: A Peek at Pawnee: Behind the Scenes of ‘Parks and Recreation’

The Scam: On first inspection, this appears to be the second-to-last photo in this charming photoset from behind the scenes of a pretty great television show. That’s clearly what these red arrows are saying:

I’m a Parks and Rec fan. I think these actors are all really funny people. And I, like so many people, am easily charmed by actors breaking the 4th wall and revealing their humanity. I can think of no reason why I, or anyone else, would make it to this 26th photo and then decline to look at the 27th. It’s the kind of marketing certainty clickbait headline writers only dream of: that last photo is an almost guaranteed click-through.

You can see where this is going, but go ahead and confirm your suspicions. Go there. Click that little red arrow.

See what happened? That should say “27 of 27,” right? But suddenly your little navigation bar looks a bit different:

I’ll ask you this question, too: how many pictures do you think are in that next photoset? Spoiler alert: it’s not 14.

Now, if you’re like me, you find a wide variety of things mildly interesting, but only a small subset very interesting. The Parks and Rec story is one that I would seek out, one that I find very interesting. But without my consent, I’ve had a mildly interesting photoset shoved into my face. And it’s a special kind of inertia that makes it really hard to close the tab on a mildly interesting listicle.

A white lie about the first photoset coupled with mild-interest internet-inertia means that there are probably people at this very moment stuck in a spiral of endlessly clicking that red arrow as a parade of mildly interesting photos are plopped in front of their eyeballs. Don’t be fooled! Get out while you can!