I Love Experiments — Sinan Aral — August 30th Amsterdam
Join world’s best experimenters and be part of a smart community that is helping organisations to innovate faster
It has been a while, but when I was running Science Rockstars I liked to share my network with the community. This is something I really enjoyed doing and I will pick it up again.
First up is Sinan Aral. Someone I’ve been talking with for years and it will be great to see him in Amsterdam August 30th. You are of course invited as well.
Sinan is the David Austin Professor of Management and Professor of Information Technology and Marketing at the MIT Sloan School of Management.
His research focuses on social contagion, product virality and measuring, and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand, and viral marketing.
How you can join Sinan and me August 30th
13:00 — Work in small teams on a real case with Sinan
If you are a seasoned lean startup expert, a more advanced data scientist, product manager or a senior engineer, senior designer and have experience working in a data-driven organisation I invite you to join us at GoDataDriven’s HQ, Wibautstraat 202 in Amsterdam.
Update begin August: We will work on a case by a world leading food retailer. The case will work from strategy to new concepts that need to be tested by business experiments. The experiments are the outcome of the afternoon session. In the tradition of fact-based marketing we will combine data and creativity to come up with powerful new but especially testable ideas.
18:00 — Listen to Sinan talk (sold out)
Are you interested in experimentation, or already running your own experiments? Join the community of experimenters at GoDataDriven’s HQ ( Wibautstraat 202, still Amsterdam) to listen to Sinan’s talk.
20:00 — Have dinner with Sinan (sold out)
If you are an executive who is already running a portfolio of innovation experiments or you are very interested to learn more, join me and Sinan for a dinner in Amsterdam and get an intimate and strategic update on the field of business experimentation.
Hope to see you there. If you didn’t yet, sign up here.
P.s. If you are not yet up to speed on the work of Sinan I suggest you check out one of his talks online. I can highly recommend his Data Gotham 2012 talk on causal inference and data below.
