Lorem Ipsum is killing your website
Design = copy = design
I am sorry to say this. But, lorem ipsum must die! Today!
Just put it in the trash and NEVER EVER use it again.
Why?
To put it simply…
Lorem ipsum gives our clients an opportunity to delay decisions about content.
Don’t think about it today — I’ll just add this fake text for now — think about it tomorrow. Or the day after that.
Lorem Ipsum says to the customer — content is something you can think about later. It is not ALL that important.
After all, if you can delay it, how can it be important?
If you can add fake text how important can the main content be? We’ll just add that in the end.
And that is where it all goes wrong…
How can you delay decisions about your content?
It is the one part of the website doing all the talking for you. It is the voice that says to the customer: It’s alright, you can trust these people.
How can you delay the most crucial part of your online branding?
How can you be satisfied to look at Lorem Ipsum?
Just focus on the design. Look at the lovely buttons I made.
But copy IS the design.
As much as the design IS the copy.
Your button is a rounded square. Nothing more. Nothing less.
It is the microcopy that defines it as a button. Download your free guide today.
BAM! Call to action.
In the same way as a link saying <<Click Here>> is not as sexy as the nice rounded square button.
It’s just text.
Copy without the right design is just text.
Design without the right copy is just a pretty shell.
It is when they work together that the magic starts happening!
I like to compare it to writing a song.
You can lay down the foundation. Bass, drums and vocals.
You work out all the little details. Get the chorus, verse and lyrics JUST right. Your masterpiece is ready!
And then say to the guy or girl playing the guitar:
Oh by the way; you can now add your part.
Will it be a good song? Maybe.
But it is not the same as everybody getting down in the room and laying down the entire track together in one epic jamsession.
Not only is it more fun that way. It also ensures that everyone is on the same page (or in the same groove). And you also have everybody there to make changes and make a decision on the changes. On the spot.
The solution is simple.
Kill Lorem Ipsum.
Lock up your designer and copywriter in the same room. And start jamming!
