Letter to Coke

Today, I wrote an email to the CEO of Coca-Cola. It may never be read, but perhaps in some small way, it will help. Happy reading, and be sure to speak out for what you believe in—no matter how big or small.

[Subject: You hold immense power.]

Dear Muhtar,

I’ve been drinking Coca-Cola longer than I’ve been drinking water. I have always admired your company—for its impeccable branding, its undeniable quality, and its forward-thinking innovations. At this pivotal moment, you hold immense power, and your decision to speak out against Russia’s anti-gay legislation could prompt the Olympic Committee and others to take a stand in a way that, frankly, has been poorly lacking to this point.

I am not an athlete, I am a theater-maker; still, I always look forward to the Olympics and my friends know me as the guy who is glued to his TV, Coke Zero in hand, for every second of each Olympic Games. Together, Coca-Cola and the Olympics symbolize aspiration, dedication, and free will. There is a reason Russia has very few global companies like Coca-Cola. I urge you to exercise the immense power you hold for the stifled gay citizens of Russia, the safety of the gay athletes of the 2014 Winter Olympic Games in Sochi, and for the progress of equal rights worldwide.

Thank you for your consideration.

With hope,
Braden Joyce