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Digital is dead

The end of the digital agency as we know it

Tom De Bruyne
Nov 17, 2013 · 5 min read

Somehow most digital agencies ended up competing with each other for the little budgets

Being digital is the worst position to be in

Solution 1: Creative agency for the digital era

Calling yourself digital means you’ll be perceived in the mind of your customer as Yet Another Niche Agency.

Solution 2: It’s not about digital. It’s about customer development

In the end, the job of every creative agency is to come up with ideas that influence choice and buying behavior and ideas that transform audiences into customers.

I. M. H. O.

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    Tom De Bruyne

    Written by

    Founder & CMO at SUE Amsterdam, a creative marketing agency with a geek mindset. Tedx Speaker, entrepreneur, @tomdebruyne tom@sueamsterdam.com

    I. M. H. O.

    The Editorial Page