When you have a toothache, you pay a visit to your dentist. You sit down on a chair and show him where it hurts you. The only thing you crave for at that point is something to ease your pain but what you will eventually get is a treatment. It’s not what you want, it’s what you need.

There are many reasons why you have chosen your dentist. You trust him. You trust him because he is keeping you healthy by continously doing a good job. If he justifies your trust again, you will come back, if he doesn’t — you won’t. So simple.

During the treatment, you don’t speak. On the breaks, you don’t tell your dentist what’s the best way to remove caries, nor what your feelings are about his sealant applying. It’s not that your suggestions are stupid, but they are simply not helpful. Dentist knows better. And just imagine what would your jaw look like if he would do whatever you told him.

Your designer is like your dentist.

When you need a website, you arrange an appointment with your designer. You sit down on a chair in front of him and tell him what you need, where it hurts you. And as much as you are clear with your requirements, he’ll see things differently.

During the working process you don’t tell your designer what is the best way to arrange the layout so that everything could be seen without scrolling or express your opinion that logo should be 30% bigger.

He probably knows and does his job better than you do. He sees things you don’t. Trust him. Trust his ideas and solutions. If he fails your vision you won’t come again, but if you are satisfied you will return. In both cases don’t be the drawback. Just don’t be your own dentist.

The only difference between a dentist and a designer is the visibility of its work process to others. Though it’s more important, somehow it seems that you don’t care so much for the process of a dentist as much as you do for designer’s. Just because something is more visible doesn’t require your opinion by default. You should be aware of that.

I know that this is not something that you want, but it’s what you need.