“If I can, you can!”

True or false for extreme results?

In many businesses that depend on recruiting others, or selling “how to get anything” programs, this is the #1 opening and closing line.

After all, if that unlikely soul on stage earned all this money in just a few months — with no previous experience and no contacts — can’t YOU?

• Joe Blow, a former short order cook, made $97,853 in his first year with THIS program…with NO previous experience!
• Minnie Boo, a former house cleaner, has found riches in her network marketing company after her first year!
• Simon Save, a former waiter, is now earning $17,345/mo!

“IF THEY CAN, YOU CAN!” screams the man from the front of the room or the online guru as the audience goes ape and gets out their credit card.

But. Really?

If the massive drop out rate and the VERY FEW really big success stories in all these industries is any indication, it is ridiculously untrue.

Sounds good though. And is consistent with America’s built-in can do attitude.

So yes, this pitch attracts people in droves. Most of whom never hit the big time. Or even medium time.

Many DO however, improve their lives and skill sets joining or buying and learning whatever was being offered. And many are happy with that.

But the extreme incomes are rare, and stay rare.

We obviously don’t know what it takes to succeed in the extreme in any way that allows us to predict the path. Much easier to explain backwards (or think we can explain) why someone DID succeed in the extreme.

Saying “If he can do it YOU can do it!” is definitely rubbish when it comes to extreme success.

But it DOES sound good. Doesn’t it?

PS. On the bright side, who knows how many Steve Jobs wannabes have made themselves significantly better business people by adopting certain beliefs we all know Jobs had?

PPS. If you find this helpful, click the Recommend button at the bottom? Thanks!