A converted railway arch, the Hoxton Gallery, part of White Cube, is a hidden gem nestled in the heart of London’s exciting East End. This unique gallery is a high-spec alternative space with original exposed brick and distressed features to accentuate the artworks. The darker introspections of the exhibition are juxtaposed with the fact that there is no more universal symbol for joy and jest than ice cream.
For the first time, we also showcased our new visual identity, designed by the finish Creative Director Tomi Lähdesmäki. Elaine Tam and Alexandra Plesner curated the exhibition, supported by Kickstarter.