Startup Metrics for Pirates: AARRR!
5-step framework for product growth.
What is it?
Five-step model for creating a metrics framework for your business and customers, and how to apply it to your product and marketing efforts.
Why use it?
Measure customer behavior and use conversion metrics and web analytics to assist internet marketing and product management efforts.
How does it work?
The idea is to develop a model of your customer behavior. The basic concept is based on five types of measurements of user behavior:
- A: Acquisition — where/what channels do users come from?
- A: Activation — what percent have a “happy” initial experience?
- R: Retention — do they come back and re-visit over time?
- R: Referral — do they like it enough to tell their friends?
- R: Revenue — can you monetize any of this behavior?
Who was it created by?
Who uses it?
[Let us know if you are aware of any uses cases.]
How can I learn more about it?
From the source.
- The presentation:
- Dave McClure’s blog:
Read the book.
[Let us know if you are aware of books about AARRR!]
Watch a presentation.
Take a course.
[Let us know if you you are aware of anyone teaching a course about AARRR!]
Attend a meetup.
[Let us know if you you are aware of meetups discussing AARRR!]
Resources.
- This visual uses the Pirate Metrics framework to list online tools to guide people though your conversion funnel:
About this article.
This article is part of a series of articles guiding readers in exploring the many frameworks and methodologies in product management. You can browse all articles here:
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