The Business Model Canvas
A strategic management and execution tool.
What is it?
A global standard used by millions of people in companies of all sizes. It works in conjunction with the Value Proposition Canvas and other strategic management and execution tools and processes.
How does it work?
Formal descriptions of the business become the building blocks for its activities. With his business model design template, an enterprise can easily describe their business model.
The Business Model Canvas can be printed out on a large surface so groups of people can jointly start sketching and discussing business model elements with post-it note notes or board markers. It is a hands-on tool that fosters understanding, discussion, creativity, and analysis.
Why use it?
Describe, design, challenge, and pivot your existing business model or developing new ones.
Who was it created by?
Who uses it?
[Let us know if you are aware of any uses cases.]
How can I learn more about it?
From the source.
- The presentation:
- Use cases:
- The Strategyzer blog:
- YouTube Channel:
Read the book.
- Title: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Purchase: buy from Amazon (Note: affiliate link).
Watch a presentation.
Take a course.
- Name: Online Course from the Strategyzer.com
- Description: An exclusive online course that will teach you how to design, test, and build business models and value propositions.
- Target audience: Individuals
- Price: USD $499.99 (first lesson free)
- Skill Level: Intermediate
- Duration: 21 lessons
- Name: Strategyzer Cloud Academy
- Description: The Strategyzer Cloud Academy, a 3–4 week blended course incorporating online lessons, in-person team exercises, and weekly video calls with a dedicated online coach, can empower your teams to create better value propositions and business models.
- Target Audience: Enterprise
- Price: Not available
- Skill Level: Intermediate
- Duration: 3–4 weeks
- Name: How to Build a Startup: The Lean LaunchPad
- Description: Steve Blank provides insight into the key steps needed to build a successful startup. The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback, using the Business Model Canvas.
- Price: Free
- Skill Level: Intermediate
- Duration: Approximately 1 month
Attend a workshop.
Attend a meetup.
Resources.
Business Model Canvas
About this article.
This article is part of a series of articles guiding readers in exploring the many frameworks and methodologies in product management. You can browse all articles here:
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