The Design Sprint

A practical guide to answering critical business questions, created by Google Ventures.

What is it?

A five-day structured brainstorm based on design thinking and agile development.

A quick introduction to the Design Sprint process.

How does it work?

Read the step-by-step instructions:

Or watch the videos:

Playlist containing day-by-day instructions.

Why use it?

To answer critical business questions through design, prototyping, and testing ideas with customers before launching a product or a feature of a product.

Who was it created by?

Who uses it?

Read stories from the teams and companies running Design Sprints, published by Google Ventures:

How can I learn more about it?

From the source.

  • Google Ventures:
  • Product Design Sprint Playbook to help a sprint master lead their team through the sprint:

Read the book.

  • Title: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
  • Purchase: buy from Amazon (Note: affiliate link).
“Read this book and do what it says if you want to build better products faster.” — Ev Williams, founder of Medium and Twitter

Watch a presentation.

Take a course.

  • Name: Product Design by Google
  • Description: This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product Design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint and the process for setting and tracking actionable metrics. This course is part of Udacity’s Tech Entrepreneur Nanodegree Program.
  • Price: Free
  • Skill Level: Intermediate
  • Duration: Approximately 2 months

Attend a meetup.


Setting the Stage

  • Checklist:
  • How to set up the war room:
  • Shopping list for sprint supplies:

Day 1

  • Daily checklist for Monday:

Day 2

  • Daily checklist for Tuesday:
  • How to recruit customer for testing:

Day 3

  • Daily checklist for Wednesday:
  • Schedule customers and draft interview guide:

Day 4

  • Daily checklist for Thursday:
  • Finalize test schedule and complete interview guide:

Day 5

  • Daily checklist for Friday:
  • Interview customers and summarize findings:


  • Tools to run design sprints:
  • Get coaching email with a detailed checklist and video about the upcoming sprint exercises from the Sprint Bot:

About this article.

This article is part of a series of articles guiding readers in exploring the many frameworks and methodologies in product management. You can browse all articles here:

We want your feedback.

Tell us if this article was useful, if we made any mistakes, how we can improve it, and if you want to see similar articles for other Product Management frameworks and methodologies (and which ones).

If we think your suggestions add value to the article, we will update it accordingly.

Please use the responses box of this article to leave your feedback.




Advice, lessons, tips and tools for aspiring and existing Product Managers.

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Alin Mateescu

Alin Mateescu

Product Manager, Web, Merchant at Former Product Manager at and Bell Media ( &

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