The Pragmatic Marketing Framework
The market-driven model for managing and marketing technology programs.
What is it?
The Pragmatic Marketing Framework provides a standard language for your entire product team and a blueprint of the key activities needed to bring profitable, problem-oriented products to market.
How does it work?
Here are the Pragmatic Marketing rules:
- An outside-in approach increases the likelihood of product success.
- The answer to most of your questions is not in the building.
- We are all pragmatic marketers.
- If the product team doesn’t do its job, other departments will fill the void.
- The building is full of product experts. Your company needs market experts.
- Win/loss should be done by someone not involved in that sales effort.
- Your opinion, although interesting, is irrelevant.
- Only build solutions for problems that are urgent, pervasive and that the market will pay to solve.
- Positioning focuses on the problems you solve.
- Create a separate positioning document whenever the personas’ problems are different.
- Name the product after positioning is finished.
- Positioning drives execution.
Why use it?
To build and market products people want to buy.
Who was it created by?
Who uses it?
[Let us know if you are aware of any uses cases.]
How can I learn more about it?
From the source.
- Pragmatic Marketing YouTube channel:
Read the book.
Pragmatic Marketing eBooks - Product Management and Product Marketing Thought Leadership
eBooks A Practical Approach to Products People aren't buying your products. And no matter how much time, effort or…
Watch a presentation.
Take a course.
Product Management Training and Product Marketing Training
Pragmatic Marketing's complete set of product management and product marketing courses helps you build and market…
Attend a workshop.
[Let us know if you you are aware of anyone teaching a course about the Pragmatic Marketing framework]
Attend a meetup.
Pragmatic Marketing Meetups - Meetup
Find Meetups about Pragmatic Marketing and meet people in your local community who share your interests.
- Pragmatic Marketing resources:
Product Management and Product Marketing Resources
Your Go-To resource for product management and product marketing information, including articles, eBooks, blogs…
- Pragmatic Marketing Framework (PDF):
This article is part of a series of articles guiding readers in exploring the many frameworks and methodologies in product management. You can browse all articles here:
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