The Overview
Vietnamese food is one of the most varied and seductive on the planet — a delicious mix of the food of its and age-old native flavors and techniques. After doing many types of research, I created and designed three different assets for the social media campaign with the aim of spread out Vietnam’s food scene. This campaign will encourage people to come to Vietnam and experience Vietnam’s food scene.
The Context and Challenge
Three social media networks chosen are Facebook, Instagram, and Tumblr, which are the top 3 most popular networks. And each of one needs a different way of approach. The Facebook network is the most popular network nowadays, which means there is a numerous information in it including paragraphs and images. The Instagram network is different. Instagram is a social networking app made for sharing photos from a smartphone. The Tumblr is a blog community which shares billions of short — form content posts.
The Process and Insight
The asset for Facebook is the combination of paragraphs and images in order to minimize the time for the readers. The asset for Instagram is basically a square picture with the catchy effects in order to get the attention. An impression sentence with an appropriate picture is the enough for a Tumblr’s post.
The Solution
A key part of this social media campaign is to help people get a boarder view of Vietnamese food. Comparing catchy images with informative words is a useful and integrated part of my projects.
The Result
I hope the result of this social media campaign will succeed. The number of people going to experience Vietnamese food will increase. And there will be lots of topics talking about Vietnam food’s scene on the social networks.
