IAMX and the transition from third-party to zero-party data

Personal data today is not just collected and stored but serves as a highly profitable product, controlled & monetized by “Big Corp”.

IAMX is uniquely positioned to be a leading solution for the transition from third-party- to zero-party data. Forbes.com recently referred to zero-party data as “the new oil.” It lists several benefits of zero-party data for corporations:

• builds trust between brand and customer, because it is shared willingly
• it is more accurate, because customers supply it directly, with fewer opportunities for errors.
• it is more engaging because brands can create more personalized customer experiences, which leads to higher engagement rates and longer customer lifespans.

With IAMX, users own their identity and are in control over what to share, and with whom, at any time. Our blockchain-agnostic approach enables seamless usage across all web services and mobile apps that require account creation or authentication.

It is the first-ever SSI solution to financially incentivize and reward consumers each time they use their identity online, and it provides new revenue streams for telecommunication partners and merchants.

IAMX is based on a multi-device Preference Plugin, disabling fingerprinting (IPP) and substituting cookies. Its self-custody identity wallet ensures that all personally identifiable information (PII) is securely stored in a GDPR & CCPA-compliant way, through our #KYC partners.

All attributes verified during the KYC or KYB process are assigned to the relevant Decentralized Identifier (#DID) which is in complete custody and control of the identity owner. IAMX never has access to or custody of the information stored in any DID.

DIDs can be bridged & used from chain to chain, again & again. As such, even if IAMX were to shut down each user would still retain complete control & utility of their created DIDs, and they would still be usable & verifiable via the blockchain.

Customer benefits:

- full data control with touchpoints decided by the customer including refresh cadence,

- personalized cross-channel experiences including dynamic content,

- targeted personalized ad banner with the highest convenience via personalized preference center,

- allowing customization and improved user experience,

- claimable revenue split derived from the technical CPM per customer.

Merchant (business) benefits:

IAMX´s 1-click data transfer solution provides an increase in response rate, reduces drop-off (customers who start but don’t complete a purchase), and increases conversion rates by 2–5%. It also prevents ad blocking.

About IAMX:

IAMX is a token-based Self-Sovereign Identity and authentication protocol that empowers individuals with the means to own their identity. Adhering to the strictest regulatory standards for identity protection, IAMX builds on the foundational principles of SSI to provide a robust and secure system where individuals are able to take control and manage their identity. Users of IAMX will realize significant time and cost savings through novel approaches to identity management and e-commerce transactions, like 1-click fulfillment, which are legally binding and maintain local regulatory compliance. With users in control of their identity data, time-consuming processes like Know Your Customer (KYC) or Know Your Business (KYB) become near-instant, highly secure transactions.

Take a deep dive into IAMX:

https://iamx.id/wp-content/uploads/2022/08/IAMX_white_paper_compressed.pdf