Pain Points — Authentication
If you’ve been following the IAMX Twitter feed, you’ll likely have seen our Saturday Polls asking about your experience with the various aspects of identity authentication in the Web 2.0 paradigm. From password management and proof of humanity (CAPTCHA), to the way you choose to identify yourself online, poll outcomes reflected some of the pain points of identity authentication. The first of these polls asked about the number of passwords you use.
Unless you use a password manager or have an extensive memory, it’s likely that you’ve reused at least one user name and password combination. While certainly facilitating password management and increasing security through stronger and more complex passwords, password management services consolidate the attack surface through the use of a single, master password.
IAMX is creating a secure authentication system that transcends individual services, like email, socials, etc. Instead of having login credentials for every service or interaction online, you can safely and securely rely on your IAMX identity. With IAMX, users experience the internet as if they’re logged in, eliminating the need of authentication for every service, and enabling 1-click e-commerce transactions.
87% of poll respondents indicated they’ve failed an initial CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) attempt. CAPTCHA is the most widely used method to demonstrate proof of humanity currently used in identity authentication. So if we’re all human, why do we fail? Surely there must be a test that is easy for humans but difficult for bots!
Fortunately, with IAMX you don’t need to worry about CAPTCHAs, failing them, or coming up with a turing test that is both easy for humans and hard for bots. IAMX effectively adds a layer of authentication to the internet. Your IAMX identity is linked to your biometrics, like fingerprints and eye color — none of which bots have, yet.
According to this poll, 91% of respondents have forgotten their login credentials at least once. Gone are the days when we could safely use the same password for everything, and for each additional unique password created, it’s another one we’re likely to forget. As mentioned above, password managers are very convenient and do their best to secure our passwords, but they are very attractive hacking targets.
With an IAMX identity, you won’t need to worry about remembering countless unique passwords. You’re uniquely authenticated through a zero knowledge proof process, and you retain control over the information you share about yourself and your identity, and with whom, always.
Whether by choice or otherwise, 78% of poll respondents indicated they use their legal name online. With so many aspects of our lives having some component existing on the internet, avoiding all use of one’s real name is becoming increasingly difficult. Often, the circumstances for using one’s real name online leave little control to the individual when it comes to sharing information, personally-identifiable or otherwise. This information is shared at the will of the service with which it’s shared, and subject to the security measures that service might use. With data breaches on the rise, and our personal information being bought and sold to no benefit of our own, if it weren’t so normalised, one might think we’re living some dystopian nightmare.
Self-sovereign identity and user control are fundamental guiding principles for IAMX. New users undergo a KYC process through which a Decentralised Identifier (DID) is created, and remains in complete custody and control of the user. Not even IAMX has access or custody over the information in the DID. Users can elect to share some or all of the information in the DID in the form of a credential set, access to which can be granted or revoked at any time. So while we may all be using our real names online in the future, we’ll be able to choose with whom we share that information, and any other aspect of our identity.
IAMX is adding a layer of authentication to the internet, as an abstraction of the user experience. The user need not always be aware of its presence, but knows it’s there, and can engage in services and transactions with a greater sense of trust. So perhaps it’s better characterised this way: IAMX is adding a layer of trust to the internet.
About IAMX
IAMX is a token-based SSI and authentication protocol that empowers individuals with the means to own their identity. Adhering to the strictest of regulatory standards for identity protection, IAMX builds on the foundational principles of SSI to provide a robust and secure system where individuals are able to take control and manage their identity. Users of IAMX will realise significant time and cost savings through novel approaches to identity management and ecommerce transactions, like 1-click fulfillment, which are legally binding and maintain local regulatory compliance. With users in control of their identity data, time-consuming processes like KYC and KYB become near instant, highly secure transactions.
IAMX builds upon the foundations of SSI, blockchain, and decentralised identifiers (DIDs), enabling individuals, organisations, or any entity to prove their identity independent of external parties or centralised authorities. This way, the authenticity of anything tied to an IAMX DID can be independently confirmed by the entity holding the DID.
IAMX is at the forefront of the Web3 revolution, bringing the world’s most secure, decentralised, and user-friendly SSI solution to the Internet. Adding the layer of identity and authentication to the Internet, with IAMX you can treat the Internet like you are always logged in. Pursuant to their mission and vision, IAMX is working to solve the problem of providing an identity to the billions of people who do not currently have a state-recognised, legal identity. Using a Biometric Identity Gateway, users with or without state-level identification can create their own identity for use online, one that relies on their unique physical attributes, including their face, iris, and fingerprints.
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