Four Laws of Brand-Building in the Digital Age (Part 2 of 4)

Rei Inamoto
Apr 6 · 6 min read

Law 2: From USP, to POV

Among countless industries that have been hurt by the pandemic, one that is hurt the most is the restaurant industry. While some eateries did manage to survive and make ends meet by offering food delivery, managing restaurants was a low-profitability business already, and many establishments entered bankruptcy. 50% of restaurants in New York City have closed since the start of the pandemic. Even fine-dining and long-established restaurants have been closing their doors.