Four Laws of Brand-Building in the Digital Age (Part 4 of 4)

Rei Inamoto
Jun 2 · 5 min read

Law 4: From Ideal Future to Practical Future

One of the common concerns we hear from brands and organizations is that many of them know that they need to evolve but don’t know quite how. “How do I keep up with the changing times and build the future of my brand and business?” is a recurring worry we hear all the time.

As such, companies in recent years have been using phrases such as innovation, digital transformation (DX), disruption, design thinking, and even moonshot