Your road to digital business starts with MDM Express

A couple of weeks ago in our Silicon Valley Executive Briefing Center, I was presenting to an executive delegation from one of the big banks of Latin America, and we were discussing the digital transformation of their core banking services. Like all banks, they’re busy transforming their business to compete in a digital world.

And not just banks: Virtually every organization we work with is at some stage of a digital transformation — as they work to respond to evolving customer experience, data driven product marketing, and support and impact of external variables like compliance and regulation. Those organizations understand that in order to exceed the expectations of their customers, they need to know those expectations. That means any digital strategy must include a 360 view of products, customers and people.

Role of Master Data Management (MDM) in the digital business

It’s clear that data stands at the core of delivering a digital experience to customers. Master data management (MDM) provides the business context and semantic consistency to data, without which it’s impossible to deliver value.

Today, we’ve delivered an innovative digital solution called IBM MDM Express that helps manage enterprise master data with infused machine learning and best-of-breed matching technology. With the latest solution, you can:

• Create a 360-degree view of your customer, so that you can track your customer behavior and delight them with customized experiences.
• Manage a golden record of all customers so you can have an accurate audit information for regulatory compliance.
• Ingest data from disparate sources and speed the import process to deliver advanced insights.
• Capture, view and maintain consent data and act on events to help organizations and departments comply with demanding regulatory requirements.

To really showcase the offering, we’ve enabled a true digital trial experience on your own laptop. You can go from download all the way through the entire setup experience in just a few minutes. Go ahead and try yourself:

Once you register, you can download the desktop app for your operating system (Mac and Windows 10 supported). When you run the application, it pulls the container to your desktop and sets it up for use in less than 5 clicks. As seen in the screen shot below, you’ll have the IBM MDM Express application ready to launch in less than 10 minutes.

The latest global regulations and the emergence of hybrid cloud environments (public, private, hybrid) make it essential to manage Master Data Entities more efficiently. Equally essential is the ability to use AI and machine learning to understand the impact of regulations and changes on the business. Solutions need to scale as the business processes themselves scale and those solutions need to help you throughout your journey of data curation, data discovery, quality and governance. IBM’s Unified Governance and Integration solutions help clients achieve that with ease and efficiency.

I hope you find the trial experience easy and useful. In case you have feedback or suggestions, please engage us on our community website.