Design Project’s Life
Published in
3 min readJan 5, 2017
Overview
Guide on how we execute a design project, from its start to its conclusion.
Pre Scoping
- Assess if the client knows what he/she wants and needs. As well as how it matches with us as a company.
- How much does the client know about its product?
- Ask for examples of what they would like.
- Review their social media profiles, this in order to see how they currently manage, advertise and handle the design. All this to measure how much they would invest on it.
- Be involved in the price-setting before the sale.
Kick-off Session
Questions to ask:
- What’s their visual identity?
If they already have a Branding, if they don’t or not a useful one, try to sell one, designed by us. - If they have ideas on their minds, and if so, ask for examples.
Ideas on how they are picturing the product to look like. - Ask if they know who their biggest competitors are.
If they don’t know, try to help the client find them. - Ask for the product’s target market.
Or their ideal audience.
What do we need from the Client?
- Branding files, logo files, etc.
- Site’s copy or text resources)
- Social Media profiles
- Site’s contact e-mail
- Site’s hosting and credentials
- Mailchimp Account
- Google Analytics Account
- E-mail accounts
Set up a communication with the client.
- Point out that the first week is for research.
- Make it clear we will only be submitting 3 branding proposals, which they may modify.
- Updates via Basecamp.
- A meeting should be scheduled in order to show journey, branding and screens.
- Prototype will be shown via InvisionApp, where they can also make comments and observations.
- Reiterate on the importance of quick replies, they should not take longer than 24 hours, meanwhile for established deliverables they will be:
Branding — 2 days
Journey — 1 day
Screens — 2 days
Research week (test)
- Project scheduling.
- Create project at InVision.
- Research or investigate the client’s main competitors.
- Search for ideas and inspiration to decide the design approach on the project.
- Create a ‘Board’ at InVision where we can share our findings
- Start working on the User Journey and screens that will become a part of the app/website.
- Start to sketch/work on branding ideas, (in case we are doing branding for the project).
Work, work, work.
- Once the user journey is approved, we can start working on wireframes.
- At the same time, work on branding (if this is the case).
- All the proposals and wireframes are uploaded to InVision and shown to the client.
- Once the wireframes are approved, we start to work on the design, colors, typography, style, etc.
- These proposals are also uploaded to InVision.
- Once the final design is approved, if the designers are involved, the front-end coding begins.
Deliverables
— Brandbook
- Logo
- Isotype
- Colors
- Typographies
- Applications (Choose 2) from:
Business Cards
Electronic Signature
Folder Design
Mask for social media
Wallpapers
Mobile applications icon
— Coded design
— Styleguide
— Assets
— Icons
— Images and photos*
— Illustrations
— Site’s deploy
- All will be delivered on a .zip file via dropbox and basecamp
*All photos used will be royalty free and from the public domain, in case the client needs more photos, they are responsible for them.
*We don’t produce media (videos, photography), copies, copy modifications.