How to be Your Best Self

Ben Heim
Icarus Unbound
Published in
5 min readDec 2, 2022

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Find your individuality (source)

Capitalism is an inherently competitive system. It’s not hard to see it if you start looking for it. Take social media companies for example: they are all competing for a limited supply of attention, often using algorithms that promote outrageous claims and sometimes even misinformation that keep you scrolling. It’s no different for finding a career. If you want to do something that others are doing, you’ll be competing for those jobs. There tend to be three modes of thinking when it comes to approaching this dynamic:

  1. Being unaware of competition and playing into the system as it is
  2. Being aware of the competition and intentionally combatting it by developing a never- compete mindset
  3. Being aware of the competition and embracing it, developing a competitive mindset

Today, I am going to introduce a new mindset. On the surface, it may appear to uphold the competitive nature. But as I peal back the layers, I think you’ll begin to understand the altruism inherent to this mental model. The idea is simple:

If you’re not going to be the best in the world at what you do, don’t do it.

I touched on this in my previous post about the entrepreneur’s dilemma, but I want to dive deeper into what this means.

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