When to Quit

Ben Heim
Icarus Unbound
Published in
5 min readDec 22, 2022

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When do you give up?

I’ve been trying to answer that question for myself for the past few years.

Accountability can be scary, and it’s hard to know when to create accountability (by setting goals) or to let yourself focus elsewhere.

I’ve hated setting goals for a while. I’ve found them to be restrictive, unchanging, and reflect a mindset of stability in identity that you shouldn’t have.

For those who love to explore like me, we know that we eventually have to ship a product. We have to finish what we start. In this piece, I’ll be investigating the relationship between identity and goals, and I’ll give you some of the best wisdom I’ve found on how to set the right goals.

Value proposition: You’ll learn to create goals that you stick with and understand the real reason you don’t finish what you set out to achieve.

Lessons on Identity

You should always be changing.

As you learn about the world and yourself, you change. You find that an old method isn’t reliable. You discover a new mindset that you want to adopt. You meet someone who changes your trajectory.

As you learn more about reality, you change as a person (and you should change). Your self should be an ever-evolving entity that…

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Icarus Unbound
Icarus Unbound

Published in Icarus Unbound

How can we create lives unbounded by fear and spurred on by curiosity? Answers span from education to entrepreneurship and beyond.

Ben Heim
Ben Heim

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