Flowhaven raises $16M to evolve brand licensing management

We are thrilled to announce our continued investment in Flowhaven, alongside Global Founders Capital and the leading investor Sapphire Sport — part of Sapphire Ventures that specializes in sports, media and lifestyle!

Before founding Flowhaven, Kalle Törmä, CEO and Co-Founder worked on licensing at Rovio and was faced by challenges in managing tricky licensing workflows and timetables through manual methods. In 2016 Kalle left Rovio and joined forces with Timo Olkkola, his friend from the university and together they founded Flowhaven.

5 years later, Flowhaven’s licensing management platform automates the brand licensing workflow process, including the planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting, and more.

‍ “It was evident that the workflows were very broken — from managing the commerce, or the agreements, the product approvals, and financials. The information was very siloed. Also, there were a lot of things that fell through the cracks,” explains Törmä in an interview by TechCrunch.

With their newly added funds, Flowhaven will continue its growth, expand its product and platform, and aid in hiring,

Huge congratulations team Flowhaven for achieving this important milestone!

—

Related articles:

TechCrunch — Flowhaven raises $16M to evolve brand licensing management beyond emails and spreadsheets

Flowhaven— Bringing the magic back to the industry we all love: Announcing $ 16 Million Series A led by Sapphire Sport

Originally published on January 28, 2021.