Klaus Raises $5.4 Million to Boost Enterprise Customer Service

We are thrilled to announce our continued investment in Klaus alongside Creandum and the leading investor Global Founders Capital.

The leading investor, German Venture Capital fund, Global Founders Capital, has previously invested in companies that have revolutionised their industries, including Slack, Revolut, LinkedIn and DeliveryHero. The Stockholm-based Creandum, in turn, has invested in over 70 startups so far, having backed companies such as Spotify (IPO of $30 billion), iZettle (acquired at $2.2 billion by PayPal), Klarna (valued IPO of $2.5 billion), and the Swedish electric scooter sharing service Voi.

Klaus, the QA and conversation review tool helping companies improve their support quality and deliver consistent customer experiences was founded by a group of people with long experience in the customer service industry and in scaling a high-speed startup, Pipedrive. Pipedrive is an Estonian cloud-based sales software company which raised a $60 million Series C round two years ago and is serving over 85,000 companies globally. Klaus’ co-founders Martin Kõiva and Kair Käsper were both early employees at Pipedrive where they built and scaled the customer support and product marketing functions respectively.

Martin Kõiva and Kair Käsper built Klaus as a solution to a pain point they experienced while working together at Pipedrive. “After 4 years of building up the support function and hiring over 100 customer-facing professionals, it became clear that the best way to ensure consistent quality is to have a system for giving feedback to agents on their work,” said Martin Kõiva.

Since their conception in 2018, Klaus has been improving their specialized conversation review tool that delivers major time savings on processing customer feedback — especially for big teams who are continuing to scale. Since launching their product, Klaus has signed customers such as Soundcloud, Trivago, Wistia, Figma, and more recently Epic Games, Wolt, VOI and Automattic. Moreover, Klaus connects via an API with 17 software suites such as Intercom, Zendesk, and Salesforce Service Cloud, providing dozens of specialised features for giving internal feedback at scale to hundreds or thousands of service agents.

“There is a universe of relationship-driven conversations, which neither side wants automated and we are precisely focused on improving the quality of those,” say co-founders Kair Käsper and Martin Kõiva.

With the newly added funds, Klaus is aiming to boost the development of its platform, which helps large support teams improve conversations with customers by speeding up and simplifying the internal feedback process.

Related articles:

Tech.eu — Estonian SaaS startup Klaus raises $5.4 million to help increase the quality of customer support

CoFounder — Estonia’s Klaus raises $5.4 million to boost human-to-human customer relations