Welcome to the Icebreaker.vc family, team Wisby!
We are thrilled to be backing team Wisby on their journey to revolutionize the printing industry! 🎉
Tartu-based Wisby is a printing marketplace set up by Kaspar Päll. The company’s solution helps brands acquire services from print shops far more efficiently than they could do on their own — tackling the non-transparency and unreliability of the label printing market.
Kaspar Päll, CEO and Founder of Wisby set up his first business — a social media marketing agency — when he was 18, after which he entered the world of mergers and acquisitions as he worked as an acquisition manager for Greip Agentur. While planning the Baltics’ largest consolidation of print houses he discovered several problems with the printing market and that eventually led him to found Wisby. Since then Wisby’s founding team has strengthened with two co-founders, Head of Sales Kasper Keps and CTO Mikk Raudsepp.
Wisby is one of the first online label ordering solutions in Europe that connects production partners with buyers across Europe. The solution aims to gather core printing partners onto the platform to cover the widest range of needs and offer customers positive competition, whilst enabling up to 25% lower print costs, mainly targeting food and beverage producers. The initial phase of the solution offers 3 main features — automated pricing and ordering for customers, a passive income sales channel for producers and finally a CRM solution for communication, tracking and storing data about orders.
“For years, if not decades, the printing industry has been an old school sector with an excel-phone-mail mentality. Today’s business culture defines it clearly as out of date and in desperate need of updating to a modern and efficient solution. There have been many assumptions that by 2025, approximately 85% of print orders are moving to a digitalized environment and we see Wisby as the potential one to be a worldwide bridge between markets and customers/producers,” says Wisby’s CEO Kaspar Päll.
Great to have you onboard, Kaspar and team Wisby!
