WHAT IS FLASHADCHAIN ?
FlashAdchain full page Ad module integrated on each Falashgroup services, access to FlashXchanger and Flashwallet by clicking on the “F” located in the white circle.
Since 2017 the Value of Data industry is superior to any over commodity market! Just look at the benefit of GAFA’s companies. Everyone is creating data, and that is Value who can be fairly monetized.
Every CMO knows that (s)he’s not paying a fair price when (s)he advertises a product. For each dollar invested in advertising, there’s only 0.44 USD of return.
A study provided by “Forrester” claims that publishers who remove middlemen can increase CPM from 1 USD to 5 USD. According to the Wall Street Journal, last year Bots fraud cost advertisers 7.2 billion USD.
The current advertising model is not effective and doesn’t optimize marketing investments.
Why hasn’t the blockchain in the advertising are been widely adopted by now?
Fred Askham, an Associate Director of Analytics at IMM who is looking into using Adchain technology, said that while fraud is an important concern, the big issue in the industry is its adoption.
We at Flashgroup working on a blockchain advertising solution to solve many of the digital advertising’s problems with fraud and transparency and especially on the RTB (Real-Time Bidding) market.
Still, this feature also allows a fair redistribution on the monetization of users Data by reversing 1/3 of the benefit of this specific section directly on users wallet!
Our solution will tag a piece of creative (via smart contract) and follow it across the internet, determining who sees it, where, and what is the real-time cost of the active ad.
FlashAdchain full page Ad module integrated on each Falashgroup services
The promoter will be able to compare and monitor the outcome return in real-time as well as which actions were taken afterwards.
We are at the early stages of this technology but since advertising is one of the core businesses we need to be in the leading edge of this new technology. We are willing to use our entire growing network to create a Data Pool market in the FlashAdchain.
1- The advertiser will take the Blockchain made package and determine the brand target.
2- The Ad will be reviewed and insert a smart contract script.
3- The ad will be sent through the FlashAdchain and will be randomly assigned to be displayed on the screen of a user matching the advertiser’s requirements.
4- If the user is interested in the product or service he will activate the contract by purchasing it.
5- The advertiser will be notified and will be able to call the contract once the services or the goods are delivered to the customer.
How the Flashadchain system is working
How the actual system is working
Advertisers should have an e-Wallet with FlashGroup to pay for the services and collect the sales revenues instantly and free of charge.
THE DATA POOL
We are creating a Data pool market to match advertiser’s needs to a qualified user profile. Therefore, to have profiles of users available for advertisers through our FlashAdchain solution we create tools to gather data.
Those data will be most of the time gathered with users acknowledgement, they will be proposed to monetize their data and they will be invited to update their data every month, after all, personal and professional lives are changing throughout the time so as the collected data.
FlashAdchain full page Ad module integrated on each Flashgroup services
GDPR path the way of New Data Policy.
Since 2018, a new European regulation redefines the way users data are treated by a private or public corporation, this new regulation gives back to users the control of their Data and will be for sure extend out of European market because that creates awareness toward the population.
The FlashGroup Team
