LockChain™ — 0% Commissions on Bookings & Vacation Rentals LOC Token Sale

Mars Robertson
ICO FOMO
Published in
3 min readOct 17, 2017

Handy links:

Booking.com is very convenient — they have my data and credit card on the file. They are de-facto the standard when comes to online booking. They are ubiquitous, they are everywhere. Is it fair to call them monopoly? Maybe yes, maybe not… There are other travel aggregator websites: Expedia, Kayak, Trivago, LastMinute, TravelRepublic, just to name a few.

I wouldn’t be surprised if they were using the same data provider. Just like https://en.wikipedia.org/wiki/Sabre_Corporation provides booking system for many airlines, there might be some little known company whose only purpose is to aggregate data:

It is the largest Global Distribution Systems provider for air bookings in North America. American Airlines founded the company in 1960, and it was spun off in 2000.

Now your job as ICO investor is to estimate likelihood of the success. It’s a competitive market, very tight margins, only operating at a scale can bring profits.

Personal note — I’m not investing in marketplaces. They are difficult because one needs to provide both ends of the market. But you know what? Blockchain is here to stay. Uber-ization of everything, Blockchain-ization of everything. LockChain is a cool name and they are making an attempt to fix the booking and vacation rentals.

Snippet from the whitepaper:

For more than 15 years, the travel industry has not advanced significantly in terms of booking process and user behavior. Several companies have seized this as an opportunity to become multi-billion dollar monopolies. Their role as middlemen is to show you a hotel listing (which in most cases you can see from the own hotel’s website) and to forward your stay details to the hotel management.

My criteria when evaluating ICO:

  • team
  • technology
  • product
  • market
  • potential

If you are savvy investor you should also pay attention to the token distribution, limits, valuation, caps, everything. I’m not an investment advisor — if I was I would always recommend doing as much research as possible. That advice (doing research) is rarely at fault… So do your research baby!

I’m investing all my money into a project: https://ebenezer.wales/

So probably I’ll skip this time — and it hurts to sell BTC or ETH for paper money but not all hope is lost — maybe I’ll convince the church (current owners) to accept Bitcoin? That would be freaking amazing…

My strategy for success would be — as many partnerships as possible. Do not start from scratch. Add blockchain features to existing systems one by one… Booking.com is already very established, they work very well. Me as a customer I’m lazy AF… I told you — I have my credit card details and it’s only 1 click away. It’s so easy, so convenient. So even if I pay $5 more per night, the trust in the company and they customer service is worth the effort.

You should work with edgy, modern, futuristic places that are unique to your platform and create symbiotic relationships.

Sky is the limit and I really wish you well.

To all potential investors — stay safe — and if you really feel that the project has potential — work directly with the core team. Volunteer for a week, help them out developing various features. That always works… Every company looks for committed people who can help achieve their mission.

Handy links once again:

ETH ERC20 wallet address for all the little tips:

0x85A363699C6864248a6FfCA66e4a1A5cCf9f5567

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