Jobs After A Business School VS Jobs After A Sales School

Roxana Irimia
iconoClass
Published in
5 min readJul 9, 2020

More than 10,000 professional development courses are in France in 2020 (according to a study conducted by Elinoi. The startup specialized in recruitment just unveiled this year a free/ paid selection, remote or face-to-face courses for professionals or beginners).

Nowadays, we can easily get trained and specialize in all disciplines, thanks to the avalanche of existing courses in the Tech ecosystem. Business Schools offer general training in business, management, marketing, or finance. These Schools are accessible after Bac and provide a wide variety of training courses corresponding to all types of profiles and … budgets.

According to a survey made by the CGE in 2017, more than 410,600 students attend a Business School, i.e. 16.9% of higher education students compared to 56.2% for students at the College. From the same source, we learn that three out of four graduates from Business Schools receive a permanent contract after finishing the courses and that the employment rate six months after the end of school/training is 80.6%.

What Careers Can You Have After A Business School?

The main sectors that receive diplomas from Business and Management Schools are Commerce, Distribution, Marketing, Audit.

The possible jobs that a Business School can “offer” are much more numerous, towards sectors such as Human resources, Communication. Graduates can even start their own business.

But in recent years, traditional Business Schools have been less on the rise because they have struggled to meet market demand. For example, they do not train in sales professions in a digital context as Business Developer, Account Manager, SDR, as Sales Schools — as IconoClass — do.

What jobs after IconoClass — the Sales School that trains Business Developers in only four months?

Sales and Sales Professional jobs

All companies, large and small, startups, need salespeople to sell their products or services. Even in the current context imposed by the crisis, the sales professions are little affected, and the job of Business Developer doesn’t experience unemployment.

Currently, Sales Professions (both in Sales and Business Development) are in shortage of talent, and they represent 40% of job offers in Digital. Since B2B salespeople are hardly demanded on the job market, iconoClass offers one-year training, including four months of practical prospecting, sales techniques, and negotiation training, then six months of internship in a startup company.

Several partner companies, including Tiller Systems, Partoo, Doctolib, Mansa have recruited IconoClass students into their Sales teams.

Following a Sales School on a short cycle like IconoClass can significantly boost job perspectives, but what are the different jobs that one can access after completing intense training in a Sales School?

Business Developer

The Business Developer, also known as “Bizdev” is an excellent business strategist, but much more than a salesperson. With an essential role in the company, the goal of a Business Developer is to detect new growth opportunities in his company and to put in place strategies to increase the turnover.

According to Le Parisien, “It is a profession of the future while being at the crossroads of various essential skills both for large companies and for SMEs.”

Sales Manager

The Sales Manager is a valuable aid to the business development of a company. Generally, a Sales Manager has extensive field experience as a commercial before occupying this manager position.

At the head of a team of salespeople, the Sales Manager is in charge of developing the sales of his business for a given geographic sector or a category of customers (individuals, professionals, large accounts). He is a leader who manages his team, making sure to apply his company’s commercial strategy, set up sales objectives for his employees, and analyze their results.

Commercial or Salesperson

The commercial profession is essential because it represents the link between the company and its customers. He meets regularly with the company’s customers, analyzes their problems and needs in terms of product, price, services. A salesperson must also prospect (reach potential future customers), establish excellent communication with customers, have and maintain a good relationship, etc.

Customer Success Manager or CSM

The Customer Success Manager is at the heart of customer relations and more particularly of customers with high potential for the company. A CSM is, among other things, responsible for customers’ satisfaction, as well as its sustainability over time. With the growth of digital, companies, startups are looking more and more for Customer Success Manager, who have become essential in their strategy.

By ensuring that customer requirements and needs are always met, the Customer Success Manager seeks to maintain and develop the company’s customer portfolio.

Business Development Representative or BDR

The Business Development Representative is responsible for generating new business opportunities. A BDR is responsible for qualifying prospects and prospecting via existing commercial accounts to engage potential buyers.

Daily, the BDR makes cold calls, sends emails, and conducts high-level discovery calls with prospects. The ultimate goal is to land sales appointments that eventually turn into legitimate sales opportunities. Once a meeting is lifted, the BDR transmits the prospect to an account manager (AE).

Sales Development Representative or SDR

The SDR is in charge of outgoing commercial prospecting. An SDR builds the prospecting list, engage with the prospects by email/telephone, and then he qualifies the prospects and transmits them to more senior salespeople, the Account Executives (AE).

Account Executive (AE) or Account Manager

The Account Executive is in charge of closing a sale. The AE usually receives prospects’ qualifications made by an SDR. He is responsible for conducting a physical meeting or a demonstration of the product, carrying out a commercial proposal, conducting negotiations, closing the sale.

Here are the primary professions in which the Sales Schools form. That’s a lot of headlines, but keep in mind that depending on the company, the role behind the same title can change a lot.

We hope you now have a clearer idea of ​​which career path to take!

If you want to learn a profession that is on the rise — to become a Business Developer — and develop your professional life, do not hesitate to visit our site — we are the first Sales School that trains BIZDEVs in four-month!

New Promo starting on September 14.

See you soon,

Roxana Irimia

Community Manager @ https://www.iconoclass.eu/

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