Idea Kraft has just been featured by Flywheel, our favorite dedicated WordPress hosting partner, in their “18 unique ways agencies are finding design clients.” Check out number 16 on their list to see what they said about Re-Kraft, our bi-annual rebranding event.
Re-Kraft has been amazing for us, and for the companies that we’ve worked with over the last few years. Twice a year, we volunteer our time for 48 hours to rebrand a startup, non-profit, or small business who is in need of a new identity. So far we’ve helped out NOLA_CODE, Old Barn Market, Cullman Child Development Center, and the Rod Serling Memorial Foundation.
As Flywheel noted, it’s also a great way for us to get noticed by the community while doing some good. Win-win! For other agencies that want to take on this type of marketing, here’s a few tips:
- Involve the community. Make sure to ask people in the community to help select your winner — hold a social media poll, consult your email list, etc.
- 2. Don’t bite off more than you can chew. There’s only so much design you can accomplish in 24–48 hours. Don’t try to reinvent the wheel or take on a complicated development project.
Read about this and other great ideas below and read more about what we learned at:
