IDEA’s Recent Residents Will Blow Your Mind

Eamon Abraham
IDEA New Rochelle
Published in
2 min readOct 15, 2018
From Sevdaliza’s experimental music video “That Other Girl”, directed and produced by Pussy Krew.

With their sleek surfaces, riotous color palettes, and gravity-defying forms, the works of Ewelina Aleksandrowicz and Andrzej Wojta are truly out of this world. The two Polish digital media artists — who work together under the name PUSSYKREW — recently finished a residency with IDEA New Rochelle in our IDEALab space above the train station.

PUSSYKREW works in a variety of digital media ranging from video to VR to sculpture to spatialized audio installations and more. No matter what media they are using, the finished product always bears a distinctive PUSSYKREW aesthetic. Their world seems to be one in which technology melds with space and time in a dynamic tension, constantly pushing up against the boundaries between all three. It’s a hallucinatory dream world in which hard metallic edges give way to flowing liquid abstractions.

From their website:

“CREATING MULTIMEDIA INSTALLATIONS, AUDIO-VISUAL EXPERIENCES AND SCULPTURES, PUSSYKREW EXPLORES SPACES IN BETWEEN DIGITAL AND PHYSICAL REALMS BLENDING FLUID IDENTITIES AND FUTURISTIC LANDSCAPES THROUGH EXPERIMENTATION WITH 3D ANIMATION AND 3D SCANNING. THEIR FASCINATION FOR VIRTUAL ENVIRONMENTS AND PHYSICAL EXPERIENCES MOTIVATES THEM TO PLAY WITH DECONSTRUCTED DIGITAL IMAGES AND CINEMATIC POETRY, USING THE TRADITIONAL LANGUAGE OF PAINTING. BY MERGING WITH THESE VARIOUS PLANES OF REALITY, THEY CREATE NEW FORMS THAT ARE CONSTANTLY IN THE PROCESS OF EVOLUTION.”

PUSSYKREW’s expertise is in finding the interplay between the affordances of digital media and the bottomless reserve of their own imagination. In doing so they are pushing the representation of the human for to new places, finding new ways of challenging their audience to (literally) wrap their heads around it.

While we can’t go into tremendous detail about the work they were doing above the New Rochelle train station (it is covered by a confidentiality agreement), you can see them in action on their Instagram profile, where they documented part of their process using our space to do motion-capture with dancers.

Doing motion capture in our studio above the New Rochelle train station.

We were thrilled to have them in residency at IDEALab, and can’t wait to see what they’ve been making as soon as it’s finished! In the meantime, we highly recommend checking out their work, much of which can be found on their website.

IDEA New Rochelle is always seeking interested applicants for our IDEALab Residency. If you are a digital media professional who could benefit from access to top of the line hardware in our beautifully renovated live-work space, please visit our site to learn more!

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