14 Attention Magnets For Corporate Blogs

Get people’s attention for the right reasons.

Corporate Blogs that include the following types of content tend to gain more traffic and usually generate more converting business leads:

• The How-To Posts are the number one content for almost all industries and niches.
• Detailed guides can bring great results.
• Presentations of a new product or service or achievement.
• Presentations of research that are difficult to find.
• In some cases, interviews can bring a lot of traffic.
• Opinion/Positioning posts for a controversial topic can be useful for certain industries.
• Announcement for a competition (including a prestigious award).
• Important case studies.
• Mission and philosophy statement posts.
• In some cases, CSR posts can produce a positive impact.
• Also, official Press Releases tend to bring a lot of traffic.
• Educational posts have a strong influence on all industries.
• Introducing the team members and stories from the company’s life.
• Finally, career opportunities and event announcements can boost a company’s brand value.

Set a content calendar for your blog. If a company needs to publish twice a month then form a yearly schedule for the next topics. In case your company needs new content twice a week, then it’s a good idea to hire a professional to do the job.

Organize the company’s content marketing team with specific guidance on what kind of posts are acceptable. Of course, having a content marketing professional on your side would make your blog look more successful.

Corporate Blogs are the Next Big Thing