Build Your Copywriting Personal Branding
Your copywriting personal branding is all about how you appear to the world. So you must do it correctly if you want to have a strong authority recognition for certain services and skills.
What is Personal Branding?
Personal branding is the ongoing process of establishing a specific image or impression in the mind of others about an individual, group, or organization. Personal branding most of the time involves the application of one’s name to products or services.
The Big Question Is: How Can You Do This?
A well-defined personal brand permits you to:
- Make clear how to show your best self.
- Get familiar with your strengths and weaknesses.
- Stand out from your competition.
- Build your “tribe” (others who share the same values).
- Be human, kind, and polite.
- Build established credibility.
- Demonstrate your value with your actions and decisions.
- Have meaningful interactions with others.
- Find your niche.
- Spread your message and values.
- Breath with confidence.
- Able to say no.
- Set the example.
- Be a mentor.
How I Made My Copywriting Personal Brand
Always be your authentic self.
Be true and stay humble. Do not try to fake your identity because it is impossible to build a brand around your “fake” self. You would have to constantly lie about everything. And it is very hard to act in a “to-prove-it-right” way, appear that way, and say the “to-prove-it-right” words. It is exhausting to build a “fake” personality and then try to build a brand upon it. It is like building castles with sand!
First of all, ask yourself:
- What do you believe?
- What do you stand for?
- What are your strengths?
- What are your weaknesses?
Why? Because people respond to people. People connect with people. And everybody is able to understand, sooner or later, if someone is true or fake. Never underestimate the power of common sense.
Develop Your Communication Skills
Be specific and focused. Share your knowledge in a clear and polite manner. Show people that you know what you’re talking about, and always be ready to answer questions in a way that shows the depth of your knowledge not just show off.
Be calm and confident. Even under the pressure of public negative feedback. Get to the point with slow breathing and in a very peaceful state of mind. People tend to disagree strongly, so you have the option to act like a pro or react like a child.
Always thank someone for their opinion. That means that you must act as the better person in the room and be calm. Especially if you are in a very difficult situation, you can start by saying: “Thank you for sharing your opinion and although it is a bit difficult for me to answer this comment, I will do my best and give it a try…”
Show Up To Public Events
Start with small steps, and keep blending with different groups. Most probably at the beginning, you may end up talking in front not so close to your perfect audience. No matter how far away it may look from your ideal goal, go for it. Any starting point is way better than no point at all. Quality talking opportunities will find you as long as you are out there already doing the “appearance argument”.
Write Articles & Books
Having your own voice means that you are able to tell your expert opinion about your industry issues. Leadership articles, books, research, or interviews establish your credibility and your authority value. Speak up but make it relevant. Be crystal clear and sharp like a piece of ice with the use of arguments. No one can resist a well-written opinion when it is backed with solid proof of credibility and accuracy.
Use The Old Fashioned Etiquette
Be polite. Show your good manners to everyone and everywhere. Say thank you, please, you welcome, etc. Remember what grandmothers used to say: “Nobody will accuse you of being too polite”.
Have you read this article? 10 reasons to mind your manners
All the above can help you find better copywriting jobs. Of course, it’s a good idea to add a twist to digital marketing along the way. Get some ideas from here:
