Did you know that more than 4.4 million posts are published daily?

Areti Vassou
IDEADECO
Published in
3 min readJul 21, 2022

Getting published and setting a content strategy had never been easier. Is that enough to stand out?

Yes, you can pick a topic, find your general brand voice, set your digital assets, and start publishing your content. We wish that these steps would be enough to put our brand at the top. Maybe 20 years ago, when the demand and traffic were low, it was enough.

Nowadays we need to run deep research for every single post we publish. If we want to lead the game in our selected industry. Here comes the expertise of professional SEO copywriters. They know how to combine the data insights with the right way of expression, making your brand visible to the right audience. They use words in a way that convinces people and seduces search engine machines to fall in love with their content.

Professional SEO copywriters know how to match the right audience with the right content for the right reasons. They are the modern technology matchmakers!

To make a very long story short: Professional SEO copywriters transform complex technical issues and data into compelling content easy to follow and comprehend for the everyday person. If you want to understand how the laws of physics work, then hire an SEO Copywriter to run a study and compose a piece of content for you.

Professional SEO copywriting services demand to own a set of certain skills. For starters, you must be a vivid reader. A bookworm. Then you must have a never-ending curiosity about everything… act like an investigator for all the big and small things around us. Technology and web development should be your personal playground as if you were born to talk with code. Finally, creativity and authenticity are the glue for making everything come together.

Not so easy as you thought, right?

SEO Copywriters create personalized SEO content for brands, aiming to make their voice and mission stand out from the crowd.

They can fix and optimize SEO technical and content issues and deliver significant results without losing a day of your online business. They can help you increase your value and income without risking your ongoing business. They support your business growth both in short term and long term.

They send the message you want to deliver to the world.

Now you understand that SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, starting with Google.

Also, SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty in order to transform visitors into clients.

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Areti Vassou
IDEADECO

Managing Director at IDEADECO SEO Copywriting Agency, providing Content Strategy, SEO, Copywriting, Branding, Email Marketing. www.ideadeco.co