Let’s Talk About SEO Copywriters
They are the glue that combines everything together in the right position.
The ideal SEO Copywriter is ready to create the best possible content under any given situation. Must have a mentality of a problem solver that can handle all kinds of content, marketing, and product tasks, even on short notice.
As a multitasking professional, wearing many hats includes being ready to support the rest of the team to work efficiently. The ultimate characteristic of excellent SEO copywriters is their superb communication skills based on a detail-oriented mindset. They know all the details, behind the details, behind all the dark corners, behind the fears we don’t even know that we have. And they are always two steps ahead with their SEO Copywriting Services.
SEO Copywriters are the glue that keeps together the world of cold data with the world of creativity. They are the people capable to balance writing for search engine machines and writing for human eyes, making compelling stories out of thin air.
You can find their work in all the little and big corners of the digital world:
- Website content
- Blogs
- Social Media posts
- Introductions for social media accounts
- Ads
- Newsletters
- Digital research and surveys
- Digital interviews
- Short marketing copy
- Long marketing copy
- Copywriting briefs
- Email campaigns
- Landing pages
- Product descriptions
- Service descriptions
- Chat texts
- Visual files description
SEO copywriting creates the conversation stimulus about a specific idea that reaches out to a certain primal need. The need to solve [A]. You can replace [A] with anything you can think of.
Of course, SEO copywriting services spread out to a vast area of actions, such as:
- Create new content often
- Update existing content
- Responsible for appropriate Keyword research
- Apply SEO content best practices
- Measure the effectiveness of SEO strategy and tactics
- Always ensure accuracy, relevancy, mobile-friendliness, and UX
- Use content management tools to build, design, and manage different types of content
- Monitor all channels for errors, alerts, questions, and inquiries and resolve them with a sense of urgency and professionalism
- Use digital research tools to identify search trends
- Create content that optimizes search results
- Study data to understand what targeted customers are looking for, and how they engage with a brand’s digital presence
- Develop optimized content for websites, blogs, social media, white papers, ebooks, retail sites
- Write, proofread, and edit creative content across different mediums
- Assist the Marketing Department with content and media material
- Collaborate with designers, PR, and other professionals
- Manage digital correspondence (e-mail, letters, packages, etc.)
- Create and update records and databases
- Prepare presentations
- Submit reports
To make a long story short, SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, including Google. SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty to transform visitors into clients.
Hear the Podcast
If you prefer to hear the Podcast we have created for this topic, here it is:
Copywriting Tips For Newbies
Pay attention to your first online impression through the design, colors, blog architecture, quality of content, topics, and of course the ultimate landing page: Your About Me introduction. Learn what else can help you to elevate your blogging presence and copywriting skills.
Recommend an SEO Copywriter you admire
Do you know any SEO Copywriters that you really admire? We are looking for SEO Copywriters to add to our Podcast Interview Series for Copy Tips Powered by Ideadeco. Share with us your recommendation in the comments.
