Please, Avoid General Topics

Areti Vassou
IDEADECO
Published in
2 min readJul 27, 2022

Make good use of your copywriting time.

Digital Marketing and SEO are interesting topics, indeed. But when you have a general topic your focused audience won't be able to know what to expect from your article. When a topic is too broad then you should focus on specific details and create blog posts that serve your brand’s goals & mission.

Too broad headlines will attract your audience but most probably you won’t rise up to the challenge. Writing a +3000 words article is way beyond a beginner’s ability to cope with it!

#Tip1: Act proactively and set a content schedule for the following 3 months.

#Tip2: See the big picture with one glance.

#Tip3: Check if your headlines are boring or repetitive.

#Tip4: Improve the wording and change the position of the titles.

What to do instead:

Break down your original idea into smaller pieces and produce a set of blog posts. Gradually, you will create enough content to have an outstanding +3000 words piece of work.

Try HubSpot Blog Ideas Generator tool and build the structure of your next blog posts. This is my previous request: Digital Marketing, SEO, Social Media, and Blogging. Here is what was generated:

  • My 1st Year at Digital Marketing: Expectations vs. Reality
  • Will Social Media Marketing Ever Rule the World?
  • The Next Big Thing in Search Engine Marketing
  • Blogging Explained in 10 Minutes
  • This Week’s Top News About Digital Marketing
  • 4 Tips To Make Your Posts SEO Friendly
  • My First 100 Days of Content Marketing Strategy [Data included]
  • Digital Marketing Mistakes I Wish I Could Avoid
  • Social Media Audit and Optimization
  • 4 Digital Marketing Myths Busted
  • What I Hate in Digital Marketing

There are some other interesting helping tools out there that could become your best friends: Answer the Public, Tweak Your Biz, SEOpressor.

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Areti Vassou
IDEADECO

Managing Director at IDEADECO SEO Copywriting Agency, providing Content Strategy, SEO, Copywriting, Branding, Email Marketing. www.ideadeco.co