Pro Writing Tips For Bloggers

Areti Vassou
IDEADECO
Published in
5 min readJul 7, 2022

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For starters, pay attention to your first (online) impression by selecting the best design, colors, blog architecture, quality of content, topics, and of course the ultimate landing page: Your About Me introduction. Learn what else can help you elevate your blogging presence.

Pro Writing Tips For Bloggers by Areti Vassou
Photo credits Areti Vassou

The Big Hello Moment

The About Me Page is the perfect way to introduce ourselves and an opportunity to define the mission of our blog. It’s the ultimate hello moment between the owner of a website (or blog) and the world. Without exaggerating it is the most important page of your website or blog. Read more details in this article.

Personal Branding is a Superpower

Your personal branding is all about how you appear to the world. So you must do it correctly if you want to have a strong authority value for certain services and expertise. People respond to people. People connect with people. And everybody is able to understand, sooner or later, if someone is true or fake. Never underestimate the power of common sense. Read more details in this article: Personal Branding.

The big question is, how can you do this? This list will be your precious guide:

  • Make clear how to show your best self.
  • Get familiar with your strengths and weaknesses.
  • Stand out from your competition.
  • Build your “tribe” (others who share the same values).
  • Be human, kind, and polite.
  • Build your credibility.
  • Demonstrate your value with your actions and decisions.
  • Have meaningful interactions with others.
  • Find your niche.
  • Spread your message and values.
  • Breath with confidence.
  • Master your ability to say no.
  • Set the example.
  • Become a mentor.

Create the Perfect Blog Post

The need to share one’s passion is the ultimate booster for blogging. Next comes the need to create new ways to earn some extra financial income. Having as motivation, firstly to communicate and secondly to earn money, blogging has become a widely spread activity around the globe.

Bloggers want to grow awareness, traffic, new clients, and sell their work or services through different types of blogs, such as lifestyle blogs or fashion blogs, business or e-commerce blogs, journals or magazine blogs, and many others. Are you sure that you know how to create the perfect blog post?

Follow these steps and soon you will see amazing growth and traffic:

  • Define your Blog’s Interests & Identity
  • Pick a topic for your post
  • Do keyword research
  • Form a headline = Title
  • Start writing your copy
  • Use relative keyword phrases
  • Pick interesting and SEO-friendly sub-headers
  • Extend your copy above 800 words
  • Keep your copy SEO friendly
  • Add relative visuals with the right descriptions
  • Add Header Image with the fitting description, caption, alt text
  • Add meta description
  • Edit your grammar, syntax, and paragraphs.
  • Keep sentences short.
  • Add internal links
  • Add SEO-sensitive tags and categories
  • Craft a short social media message to introduce your post
  • Add social media sharing options
  • Optimize your visuals to be social media shareable

Build a Topics List

Create a lake of interesting topics and breathtaking headlines for the following weeks. As you can imagine the topics define which keywords and key phrases we should use throughout the content marketing strategy. Here is a sample of ideas to get your inspiration on the right track:

Get Familiar with SEO

Yes, Search Engine Optimization is absolutely necessary if you want to reach the top rankings you are dreaming of. Run a daily SEO check-up for these 12 hot points and boost your website’s speed. Search Engine Optimization improvements can reward your efforts with traffic and better SERPs ranking.

  1. Check Google results often, if you want to have a good sense of how close to your target Market your website or blog is swimming. In some cases, when your content is older than a year, it may need some alterations or even additions with new data & information.
  2. Adding new paragraphs to existing/published content requires previous keyword research. Finding the best possible keyword phrases would improve the relevance of your copy. Keyword research needs continuous adjustments.
  3. Make it a habit to crawl your blog or website with a pro tool like seositecheckup.com. This tool will point out which parts need attention.
  4. In case you haven’t already submitted your blog or website to Google Search Console, please do it now. Manage search console issues through their panel. In addition, submit your blog’s or website’s sitemap. Don’t neglect Bing and Yandex Webmasters tools. Manage search console issues through their panel.
  5. Graphic design requirements change from time to time. Try to keep up with the latest trends and eliminate the visual noise. Use basic graphic design rules.
  6. Add or fix the meta descriptions.
  7. Add internal linking and fix any broken links.
  8. Update obsolete information. Check the titles, tags, categories, and focus keywords because the duplicate content is the express ticket to Oblivion Town.
  9. Add external links. These links have their place in the world of SEO and it is believed that linking out to other sites in your industry for reference has a positive effect on SEO.
  10. Optimize images according to the latest requirements.
  11. Update plugins and your website’s CMS.
  12. Go through all the main pages and fix any issues. Don’t forget to delete old revisions in the backend, delete spam comments and check out if the social media sharing buttons are working properly.

You want the love and attention of all Search Engine Spiders that are constantly crawling the texts, links, picture descriptions, and deep data of your blog. Keyword research can provide your content with the indication of relevant and authoritative sources for queries.

  • Always use the Google search bar and the given results (SERP) as your starting point.
  • Visit the strongest competitors or authorities on the topic and study how they set the reading flow and how they have used the top keywords.
  • Install the Free Moz Toolbar.
  • Google Trends can help you find top key phrases over time and in specific geolocation.
  • Google Keyword Planner. With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns. This article goes over how you can use Keyword Planner to get search volume data and find new keywords that are relevant to your business.
  • Google Trends will become your best friend. It is the best tool for finding the top queries with a similar pattern to a target data series.
  • SEMrush is a great tool for keyword research but it is free only for a limited period of time.
  • For creating amazing questions use the tools Answer The Public.
  • Use the given infobox or the box with the “People also ask” as a navigator to your key phrases.
  • Optimize and update your articles or posts after any Google update. Every single time!

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Areti Vassou
IDEADECO

Managing Director at IDEADECO SEO Copywriting Agency, providing Content Strategy, SEO, Copywriting, Branding, Email Marketing. www.ideadeco.co