Remember, We All Live In The Same Global Digital Village
This is our yellow submarine, folks!
As individuals and professionals, we create history and the code of ethics for the next generations. We all are responsible for what circulates on the internet. We all feed the digital monster 24/7.
As a digital expert, every single decision you make impacts in the real world. The tactics you apply to your client’s digital assets, can bring results but also are tiny stones in the making process of the industry’s legacy.
Make way for the best practices, and choose to do the right thing. Not because there is a fear of punishment but for building a better world. All digital actions can cause huge reactions in the real world.
The only way we have to protect our integrity is to publish accurate information and focus on the truth. And no, there isn’t such a thing as micro-management of truth depending on the ears. Truth is the truth. Facts are facts.
The days were some could blame “ignorance” for posting inappropriate or fake content just to gain more clicks, are forever gone.
Make an effort to not insult people’s intelligence with what you post and what you propose via your digital behavior. Especially, digital marketing professionals should set the best example.
Define your code of ethics for your brand from the very beginning. And always choose to do the right thing in the digital world.
Businesses are competing not only for the same customers but also for their good reputation. They can’t afford to be the King’s jester of the digital village. Nobody forgives the brand that has manipulated them.
It’s only a matter of choice.
It’s time to take control of your marketing and your digital behavior. We have passed into a new digital adulthood era where teenage tantrum has no place to be.
