SEO Experts Aka Web Perfectionists
Please, stop confusing SEO Experts with SEO Copywriters.
Search Engine Optimization professionals are crazy people. Yes, they are! They are crazy about numbers and data.
SEO Experts execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Daily they track, report, and analyze website analytics and PPC initiatives and campaigns. Also, they usually manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
They spend a lot of time optimizing copy and landing pages for search engine marketing. They perform ongoing keyword discovery, expansion, and optimization. And constantly they research and implement search engine optimization recommendations. It is common to have an eye for detail both in technical and creative aspects. They analyze competitors advertising links and implement link-building strategies.
They also work closely with the development team to ensure SEO best practices are properly implemented on newly developed code. In some advanced positions, they create the original copy and guide the editorial and marketing teams to drive SEO in content creation and content programming.
SEO Experts are responsible to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. They have in-depth knowledge of website analytics tools and bid management tools.
Most SEO Experts can work with HTML, CSS, and JavaScript development and have a lot of experience in ranking factors and search engine algorithms.
