Conversational UI: Five Danger Zones

Common pitfalls in chatbot design, and how to avoid them

Whether you’re building a chatbot or extending a voice assistant, we’re still in early times for conversational UI. As I’ve prototyped my own bots, built skills, and consulted on others, the guidance I give to other designers has coalesced into a few key areas where particular caution is warranted. Let’s explore five common areas of difficulty found while designing for conversational UI, and a few considerations for emerging from these danger zones unscathed.