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The two questions I ask every entrepreneur

George Brooks
Sep 18, 2017 · 4 min read
Photo by Leti Kugler on Unsplash

1. Are you eating?

These are simple questions. But they get at the heart of the basic needs of a human. Food, drink, shelter, sleep, and oxygen. To be fair, the likely answer to these questions will be yes, but they get at the underlying grinding nature the challenge in starting or running a company.

  1. Are you making enough money to actually eat? Likely if you’re not, you’re borrowing or using a credit card, but the question drives at the same root. Have you found a business model that creates value, revenue or potential opportunity for investment in a way that you have some money in your bank account to buy a sandwich?
Photo by Lechon Kirb on Unsplash

2. Are you sleeping?

Everyone talks about how vital it is to get good rest. But at the same time they cheer on the hard working, grinding hustler working twenty four hours a day. Burning the midnight oil.

  1. Is you mental and stress level dialed down enough that you can actually turn your brain off and go to sleep. Can you stay asleep hopefully without some type of aid? When you reach this point, then you can enjoy the rest sleep offers, and value the results of a good night of sleep.

Sleep is my biggest struggle

As the founder, I carry this “feeling” that I should never stop. That I should check email one more time. Write one more blog post. Review one more design. Follow up with one more sales lead.

It will come in waves

Everything has its season. A new normal for today. These two questions often are my first “dig deeper” probes after someone tells me that they starting or have been running a business.

So what about you?

Are you eating? Are you sleeping?

Ideas by Crema

All of our thoughts and ideas.

George Brooks

Written by

Founder at Product Designer with a passion for building creative teams.

Ideas by Crema

All of our thoughts and ideas.

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