BASIS OF CONTENT CREATION.
What is content creation? Content creation is the process of generating topic ideas to educate, entertain and engage the audience.
Content takes various forms such as text content, audio content, video content, infographics, and other formats; and all contents created are goal driven which is why one has to be intentional when creating content.
Contents do not comprise of any information, there are created in tone with the brands message or niche. For instance, Goal.com which is a sport network will not create contents that are not related to sports or will Bellanaija create contents not related to weddings and event. So all contents are created in consonance with the niche.
Importance Of Content.
The importance of content can never be underestimated as content is the life wire of every niche/brand.
- Generates more leads : Contents helps in generation of more leads for a brand or niche as they find value in your content and want to stay connected. Leads are accounts interested in the value offered by your account.
2. Generates traffic : Contents attract more traffic to your niche as people will want to keep up to date with your contents if they find interest in your niche.
3. Grows your brand : Contents plays vital role in account growth as people only get to follow you because of the contents you deploy. So content helps in account growth exponentially.
Content Strategy.
Content strategy refers to the planning, development, and management of content which could be written or in other form.
When developing a content strategy, there are basic points to keep in mind such as;
1. Who will be reading your content?
2. What problem will you be solving for your audience(s)?
3. What makes you unique?
4. What content formats will you focus on?
5. What channels will you publish on?
6. How will you manage content creation and publication?
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.
Content marketing strategy.
1. Define your goals : What’s your aim for developing a content marketing plan?
2. Conduct persona research : To successfully develop a plan, you need to clearly define your content’s target audience this is also known as buyer persona.
3. Run content audit : Review your content marketing efforts and the results from it from time to time. Figure out what you can do differently in future and set new goals to reach, discover which contents converts more and do away with that which do not work.
4. Choose a content management system : Have a system in place where you can create, manage, and track your content, otherwise known as a content management system (CMS). A few vital parts of content management include content creation, content publication, and content analytics.
5. Determine which type of contents you want to create : The type of contents you create should correspond with your brand or niche.
6. Publish and manage your content : Your marketing plan should go beyond the types of content you’ll create , it should also cover how you’ll organize your content. With the help of an editorial calendar, you will be on the right track for publishing a well-balanced and diverse content library on your website. Then, create a social media content calendar so you can promote and manage your content on other sites.
Types Of Content Marketing.
1. Ebooks
2. Templates
3. Podcasts
4. Social media
5. Blog post
6. Case Studies
7. Infographics
8. Videos
1. Ebooks : Ebooks are basically considered as lead-generation tools that potential customers can download after submitting a lead form with their contact information. They are usually longer, more in-depth, and published less frequently than blog posts, which are written to attract visitors to a website.
2. Templates : Templates are a handy content format to try because they generate leads for you while providing tremendous value to your audience. When you provide your audience with template tools to save them time and help them succeed, they’re more likely to keep engaging with your content in the future.
3. Podcast : Starting a podcast will help your potential audiences find your brand if they don’t have time or interest in reading content every day. The number of podcast listeners is growing rapidly, in 2018, nearly one-third of the U.S. population has listened to a podcast in the last month. If you have interesting people to interview or conversations to host, consider podcasting as another content format to experiment with.
4. Social media : Posting on social media is pivotal to amplifying your brand’s reach and delivering your content to your customers where you know they spend their time. Content types for each of these social networks vary accordingly. Social networks on which businesses often post include:
2. Facebook
3. Youtube
4. Linkedin
5. Instagram
6. Pinterest
7. Snapchat
5. Blog post : Blog posts are published regularly in order to attract new visitors. Posts are targeted at providing valuable content for your audience that makes them inclined to share your posts on social media and across other websites.
6. Case studies : Case studies could be regarded as testimonials and are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps the most versatile type of content marketing because it can take many different formats. It could take the form of a blog post, ebook, podcast and even an infographic.
7. Infographics : Infographics are organized and visualized data that come in a more compelling way than words alone. These are great content formats to use if you’re trying to share a lot of data in a way that is clear and easy to understand.
8. Videos : Videos certainly are a highly engaging content medium and the goodnews is that there are shareable across social media platforms and websites. Creating videos could require a bigger investment of time and resources than written content, but as visual marketing increases in popularity.
This are basic knowledge about content creation you should get acquainted with.
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