Ideas Into Action
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Ideas Into Action

How Amazon, Apple, Facebook, and Google Recruit (and Retain) Top Talent

Upgrade Your Hiring Process With Criteria From “The Four”


In a 1998 letter to shareholders, Amazon CEO Jeff Bezos shared the three questions that he asks people to consider before making a hiring decision:


On an episode of CBS’ 60 Minutes, Apple CEO Tim Cook explained his company’s hiring criteria when Charlie Rose asked him how they find the right people. Carmine Gallo, writing for Forbes, synthesized Cook’s framework into five points:


During a 2015 Q&A in Barcelona, Mark Zuckerberg gave the audience his primary guiding principle for hiring:


Google’s former SVP of People Operations, Laszlo Bock, is the author of Work Rules! Though he left Google at the end of 2016, his principles remain at Google and its parent company Alphabet. In his book, Bock revealed his criteria for recruiting top talent:

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Hamza Khan

Managing Director @StudentLifeNet. Author of #TheBurnoutGamble. TED & Keynote Speaker. Multi-Award Winning Marketer & Entrepreneur.