A User Experience that makes everyone Happy
Lately, the service industry has been obsessed with the idea of User Experience. Debates over multicolour website, monochromatic websites, flashy layouts, minimalistic designs are only getting more complex with every passing day.
The industry spends huge sums on understanding its user and the subconscious susceptibility of every layout and functionality of a website on the user. What many forget while trying to pick the best User Experience is that THERE IS NO Best. There are Bests.
Bear with us, as we elaborate what that means. There is no good, perfect or bad taste. There are different tastes for different people. What seems perfect for one, must be of a lesser value for another. Another thing about the human psyche is that we don’t really know what we want deep down. You may go to coffee shop and order a dark chocolate coffee, but deep down you seek comfort in a milky mild chocolate coffee. So what exactly makes people happy? How do you pin point on that one User Experience, which will make them happy, when they themselves remain indecisive of what they like and don’t like.
The idea is simple. Give them multiple options. This very idea has revolutionized food and packaging industry over the past decade. Be it Lays, Kurkure, Tomato Ketchups or a Starbucks counter, the consumer is spoilt with choices. He can get exactly what he wants. He might try multiple choices, but he’ll turn out a regular for that one Garlic flavor tomato ketchup or that one Roasted almond dark chocolate. And there! The brand owns another religious consumer, who’ll always get back to them because they serve them that one flavor or taste that others skipped.
This very philosophy can be applied to user experience to earn that religious stream of users, who’ll get back to your site over and over again. Instead of undertaking surveys to find out that one best user experience, the data could be addressed to find out bests. Let the users decide two versions of a website. For example Flipkart could come up with two versions of their website. One is their regular mode, where you stream for options for let’s say shoes and then wait for another page to load to look for more options. Or another one, where all the options are laid out in a PDF file and all you have to do is hit a ctrl+F key to narrow down your product of choice. To those who know what they want and don’t want to waste anymore time, going through other unwanted display of choices, the second website is the perfect platform to do just that.
So, why not make 2–3 user experiences available? Because there isn’t just one Best. There are multiple bests. The bell curve of user experience analysis is never a perfect curve, there are always, 2–3 choices that standout and the analyzer with his intellectual decisiveness, pin points one. Let’s not do that. Let’s have our users decide, which user experience suits them best.
The client has nothing to lose. In fact two websites for his business will only lead to higher conversions for a site like Flipkart or say an IRCTC website. Increased sales and more traffic and not to mention a chain of consumers who now have a website that works exactly how they want it to, thus earning a religious follower in each and every one of them.
Wondering how these amazing concepts come from? And how we could help you track those multiple bests? Give Jetbro a call. We’re always up for a coffee. Or drop us a line at coffee@jetbro.in.
CREDITS: Sharva Jethwa (His experience at Monash University and the first TED Talk he ever watched)
Originally published at technomugs.tumblr.com.
