How 140 characters could change your Brand value?

Abhinashi Bhatia
Ideastation
Published in
3 min readJan 19, 2017

With just 140 characters, Twitter has today become the largest real time conversation ever created. It has proved to be a medium for a global dialogue where people talk about their deepest interests including your business.

Whether your company is just starting now, growing by leaps and bounds or already an industry leader, creating your brand account on Twitter is probably the best thing your company can do to promote your brand.

Brands like Starbucks, Dominos, McDonalds, Old Spice have today shown the world how a twitter account helps create a personalized one to one conversation with your client and how these conversations turn into a flock of tweeple getting to know more about you and your brand. Here are few tools, on how it change your brand value.

Easy Listening

From the most successful businesses to the ultimate disasters, they’ll all teach you one thing. Listen to what your customer needs and just give it to him. No questions asked. Twitter allows a brand to hear exactly what its market is saying and with a 140 character limit, you better believe they’re telling you the most important thing on their mind.

One-on-One Conversations

Interactions on Twitter are more personalized that gives the notion of a real time conversation. It’s as if we are texting back and forth with the brand or even a celebrity. The connections made on Twitter are valued deeply especially with the masterstroke of RT. Yes, the almighty RT! In one click of a button a follower can go from being an average Joe to a brand ambassador rockstar. This application is powerful and builds a heck of a dedicated fan base.

Branding

You don’t necessarily have to be a Nike or a Starbucks to brand yourself on twitter. You can be the owner of a local bakery store and still brand yourself on twitter. For starters, get a personal account. Post 6 second movies using Vine that give a behind the scenes look at your business. Why? Nobody wants to talk to a logo unless it’s a famous brand. Everyone wants to connect with a person and not a bot.

Twitter is Viral

If you’ve succeeded in gaining some popularity with your twitter account you will know how viral twitter can be. You can create promotions that attract new business and when you’re ready to take your message further, reach new customers by promoting those tweets. This will be part of your marketing strategies that you can use in the future as well and create a trend for demography of audience to take note of your business, be it local or international.

Emerge a Saviour

Twitter helps you keep track of your competitors. This helps. How you ask? You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the saviour) suddenly tweet them “hey I heard you have a problem with…..maybe we could offer something better” And hurrah! Your tweet could just save the day and bag you a loyal customer as well.

So why not benefit from this ever-engaging social network? It is easy to get started on Twitter. Simply create a user handle & profile that reflect the unique identity of your business. Then, Listen. Monitor trends. Watch your industry and when you’re ready, Join the conversation.

Twitter isn’t just 140 characters. It’s content that brings the world closer through conversation. These conversations lead to customers. Customers lead to business and leading Businesses say it on Twitter.

And what if we could help you do that, beyond this article? Curious? Drop us a line at coffee@jetbro.in.

Originally published at technomugs.tumblr.com.

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