IRMA Prof. and Jetbro automatize vegetable mandi

The hierarchy of the existent Mandi bazaar has been a cause of worry for farmers and buyers alike. With there always being middlemen, between the two parties, not only do the transactions lack in transparency but it also leaves the farmers with any profit margin for the vegetables that they’ve toiled for months to cultivate.

Senior Professor at IRMA M. V. Durga Prasad, realizing this plight among farmers and buyers across states,organized a study of these “mandis” in five states in the country, including Gujarat. While studying the tomato market in Madanpalle in Andhra Pradesh, he discovered that the current mode of auctioning in the vegetable markets leaves little room for transparency with the ‘mandi’ agents getting the best of the bargain.

In order to make sure that the farmer, the true beneficiary, reaps profits off his produce and to invite transparency in these auctions, Prof. Prasad inferred a need for automation of the same. This allows conversion of the oral auctioning ascending order into an automated tendering process while ensuring transparency. With years of research and countless interactions with farmers across Gujarat, Karnataka, Andhra Pradesh, Punjab, Odisha he laid the foundations of a system whereby the transformation process is brought with the help of internet-based web applications.

The task became incredibly easy for us at Jetbro, with the amount of research and detailed visions as well as objectives set across by Prof. Prasad. We couldn’t wait to transpire them online with a system that benefits, the buyer, the middle men (commissioning agents) and the seller (farmer). The system also helps governments when a commodity like onion that reaches inflated rates.

We were extremely elated to read about the system in The Times Of India, (dated 11th 2014).You can read more about the system and the ingenious contributions of Prof. Prasad to the same, in TOI’s article here

Think you’ve got a similar idea? Or have identified a problem that could probably be solved through automation? Give us a call. Even if it is a theoretical research idea, we’ll help you turn it into an automated functional reality at Jetbro. Because we understand the wonders of automation technology like no other.

So, Coffee then?

Originally published at technomugs.tumblr.com.