When I got the Push Notification of an exclusive discount on my account

I figured how the evolution of marketing has kept its core!

When I was a little kid I accompanied my old fashioned grandmother to the nearby store!

She used to visit the same store always, and I wondered why not go to the store right beside her usual one. It was surprising to me how she was decided on this one store and never budged.

A few years ahead, when I started reasoning things and was inquisitive about this one lingering question, I asked her why would she only visit this one store. The smart woman that she was, answered my question in a simple statement:

“The shopkeeper is very thoughtful. Don’t you remember so many times has he given you toffees and chocolates for free!” (Point taken Grandma!)

Fast forward 15 years…

A new century, shops are now on the touch of a phone and shopkeepers are some oblivion of a code running behind computers.

Notifications buzzing on my phone:

“Use code 49FOR8 within your city to avail cab rides @49 for 8 km.”

“We have credited your account with Rs. 500 bonus cash! Use our exclusive gift to you before the balance expires!”

“Introducing a brand new Cash Back card, redeem your credit points with our customised Cash Back platinum credit card.”

“Thanks for ordering from our online store. Avail of 30% off on your next purchase. Offer valid till 20 days!”

Need I give more examples??

What is this age-old marketing mantra?

The best customer retention is in excellent service! It is in the best brand recall value!

And what can add value more than a generous giving from the brand to the consumer?

Like some exclusive discounts and multiple other gimmicks to make them spend the money while being loyal to the brand!

Loyalty Programs is the term!

The buzzing term for the marketing programs that capture an essential market of the existing customers and retain them to create brand recall and generate resale with the same customer base is called Loyalty Program in today’s marketing world!

There are no fixed rules of how to go about with the Loyalty Programs today. They vary with the different businesses and the products/ services they have to offer to the customers.

Are you an established business? Or are you just starting up? Do you have more questions on Loyalty Programs? Or are you already looking for someone to help you out with carving a niche in generating brand loyalty?

Jetbro is here and ready to help you! Connect with us over a coffee and let’s steam up ideas that are unique and spot on!