So, What Is A Brand?
You’re probably looking at the title and thinking “of course I know what a brand is!” You’re probably right, most of us do know what a brand is, but fail to really define it or figure out what makes a good one. Thus, when it comes time for us to work on our brand, we usually fall short and end up with a less than average result.
I must admit it took me quite a while to fully understand the concept of a brand, but once I did, all the online courses I took and the conversations I had with branding experts finally made sense. Since then I’ve worked on figuring out a simple explanation that I hope will save you all the trouble I went through. Let’s dive right into it.
What Is A Brand?
Let me first start by tackling a huge misconception — a brand is not just a logo, a color palette, and a font; these are attributes that make up the visual identity of a brand, but there is much more to a brand than this.
Think of a brand like you would of a person:
- Just like a person has a name, a brand has a name
- Just like a person has a visual identity, a brand has a visual identity
- Just like a person has a personality and speaks in a certain way, a brand should have a personality and should speak to customers in a certain way
- Just like a person has goals and a mission (hopefully), a brand should have goals and a mission
- Just like a person is perceived and thought of in a certain way by other people, a brand will be perceived and thought of in a certain way
Final Thoughts
A brand is in many ways like a person, and working on branding is like working on creating a living, breathing, person or character. Approach the task this way and you’re almost always guaranteed to end up with good results.
There are many brilliant people who have great ideas but feel overwhelmed and don’t know where to start. If we can get them to act on their ideas and start producing in areas they are passionate about, we are bound to have a more productive region and a brighter future for us and our children.
At IdeatoApp, this is exactly what we’re focused on. Our mission is to make it easier and more affordable to start an online business so that entrepreneurs can focus more on producing, bringing their ideas to market, and ultimately shaping a brighter future for us and our children.
