Single Vs Multi Page Website: Which One Is Best For You?

There’s currently a fascinating movement towards single page websites for almost every vertical out there: apps, products, services, books you name it. Single page websites force you to keep it simple and straight to the point. We love them.

Single page websites are great for:

– Launching a new product — Create an online presence — Create a service portfolio — Launching/promoting a book — Launching/promoting a new service

– Launching/promoting an app

For all of the above, a single-pager will tell a great story and actually produce better conversion rates than a multi-page website.

Benefits of single pagers

Did you know you have less than a minute to capture your visitor’s attention? A recent study by crazyegg provided some insight on why/how people leave your website in under a minute.

Single pagers force you to tell a better story, be more creative and think about an optimum, conversion-focused experience for your visitors.

Embracing digital as its meant to be

Single page websites embrace the digital canvas in a more natural way. Scrolling through content feels great not only on desktop but is also an enhanced mobile experience.

When not to use a single pager

As great as they are, there are many instances where a single pager won’t cut it. Content heavy websites such as corporate websites, service portfolios, communities and social networks to say a few would not work well as single pagers.

Looking for inspiration?

One page love is a great website worth checking out if you’re looking for inspiration.

Originally published at ideaware.co on March 27, 2015.