We see Idena marketing as an open source process driven by the community and funded by the Idena protocol. Anyone has an opportunity to contribute to Idena’s promotion. Every community member can take the initiative and implement a marketing activity.
Here are the next steps we would like to propose in order to make the Idena marketing more decentralized.
First activities to be open-sourced
These are the activities we would like to start with. We will be learning as we go and add more positions:
- Launching new communities. Idena’s ambition is to be truly global and diverse. We would like people from various countries and of all languages to join Idena. If you speak a language other than English that is a valuable asset. Start and grow a new community in your own language, take your time to educate them about Idena and help them join the network.
- Media relations. There are a lot of international and national mass media that might be interested in covering Idena. If we join forces we can get their attention. Reputable tech, crypto, finance and business media are of primary interest. Spotting and pitching journalists that could potentially be interested in learning about Idena is what we need.
- Blogger relations. Bloggers today are sometimes more powerful than media. They are modern mass media with huge audiences and dedicated subscribers. We need your help with finding bloggers and influencers with high quality content in the areas of crypto, tech, finance, human rights on YouTube, Twitter, Medium or any other platform. Pitch Idena to them and get them interested in covering Idena.
- Events. The Idena community is very diverse and distributed all over the world. It’s very likely that there is a knowledgeable and passionate Idena community member in locations where major international and national tech, crypto, finance and business conferences take place. There is also a lot happening online these days. Apply for the event participation and give a talk about Idena.
Call for participation
We invite all the Idena community members to participate in Idena marketing activities: Pick what you would like to do (for example, pitch a blogger or a journalist, run a local community, etc.) from the list of open-sourced activities, implement it and apply for a reward at marketing@idena.io. The rewards are nominated in US dollars and paid in iDNA.
If you need help or advice (like additional information about Idena or a comment from a team member) please do not hesitate to ping Idena community admins or @AndrewIdena in Telegram.
How to proceed
Launching new communities
1. Start a community on any platform that is popular in your country or which you are best familiar with.
2. Use your network and other resources to attract people.
3. Educate the community about Idena. Feel free to reach out to the Idena community members or the Idena team if you need more data or explanations that you cannot find on the Idena website or in the Idena blog.
4. While you have less than 100 community members, send an email at marketing@idena.io, receive invitations from the Idena team and get rewards for successful invitations.
Media and bloggers
1. Spot a reputable blogger or journalist that might be interested in learning and telling their audience about Idena.
2. Contact them and educate them about Idena: why you consider the project unique and valuable, what makes you support it. Learn more about the journalist or blogger you are going to pitch and be creative: They receive hundreds of messages every day, your pitch should stand out. Be polite and respectful. Please note: We will not pay journalists or bloggers for publications. They should get interested in covering Idena because they see value for their audience in it.
3. When you receive a reply, provide additional information. Feel free to reach out to the Idena community or the Idena team if you need more data or explanations that you cannot find on the Idena website or in the Idena blog.
4. This may be the right time to email proof of your communications at marketing@idena.io. Please don’t do it until you get a positive reply.
5. When a publication is out (the result may be a full media piece about Idena or a quality mention — not just the name of the project, but also the project’s description), email the link to it and your Idena wallet address at marketing@idena.io and get a reward.
6. A publication may often be a result of a joint effort. If more than one community member claims that their independent communication with a blogger or a journalist resulted in a publication, the reward is paid to three community members with the most substantial and quality communication with the publication’s author out of those who emailed us their proof before the publication is out.
Events
1. Spot an event that might be suitable for telling about Idena.
2. Contact the organizers and suggest a topic that could be of interest to their audience and allow telling about Idena. Be polite and respectful.
3. Prepare a presentation. Feel free to reach out to the Idena community or the Idena team if you need more data or explanations that you cannot find on the Idena website or in the Idena blog.
4. Give a presentation and get a video or photo proof of your participation and the audience size.
5. Email the link to the event’s webpage, the video or photo proof and your Idena wallet address at marketing@idena.io and get a reward.
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You will always find the list of open-sourced activities and rewards on the Idena website.
The iDNA price for rewards is defined by the Idena team and may differ from the market price.
The Idena team reserves the right to:
- Reject a reward application in case of attempts to fake a proof or manipulate data
- Change the list of activities and rewards
Let us make the Idena marketing truly open-sourced and transparent. It’s time to join forces and spread the word about Idena.
