What is Identiq?

Shmuli Goldberg
IdentiqProtocol
Published in
2 min readMay 14, 2019

At Identiq, we’re solving the identity validation problem by creating a completely anonymous, distributed network that allows its members to validate new users, and vouch for ones they already know.

Most importantly, all this is done without sharing any user data or identifiable information whatsoever.

This new approach allows its members to make more accurate decisions regarding fraud, based on significantly more data points, and enables them to provide a better user experience for their customers. It allows for much stronger proof of identity by connecting multiple assets, such as email, phone, address, IP, device, funding source, and many more, at times of onboarding, first payment, or after indications of account takeover.

The networks is completely secure and anonymous with no user information ever leaving the member’s domain. Using the latest cryptographic protocols, members can obtain the proof of identity from other network members, while preserving the customer privacy, and with no way to know who is querying, or who is vouching. This makes it fully compliant with GDPR, CCPA, and other privacy regulations, now and forever.

Founded in 2018 in Tel Aviv, Identiq is made up of a team of high-tech and risk management veterans, each bringing over 20 years of experience to the company. This includes Co-Founders Itay Levy, who sold his previous startup Appoxee to Teradata back in 2015, Uri Arad, previously the Head of Analytics and Research at PayPal’s risk department, and Ido Shilon, who previously led the Israeli R&D center for the Nielsen company.

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Shmuli Goldberg
IdentiqProtocol

Father of three. Chief Marketing Officer at Identiq. Self-confessed hardware hacker, B2B Marketer, FraudTech buff, gamer, public speaker and analytics geek!