User Experiences for IAM on The Web

Blend in your Brand

Johann Dilantha Nallathamby
Identity Beyond Borders

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When evaluating Identity and Access Management (IAM) vendors, one of the key aspects that organizations look for is the user experience. This aspect is stronger in Customer IAM (CIAM) compared to workforce IAM. There are two primary requirements organizations must evaluate IAM vendors on when they focus on user experience. One is the amount of disruption the IAM system may cause users when redirecting them from the service provider to other applications. The other is the ability to customize the look and feel of the end-user facing user interfaces (UI) to ensure consistency with the organizational branding.

In this article, I will mainly focus on the user experiences for IAM on the web.

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